# Zaid Shah | Brand, websites, SEO and AI visibility

URL: https://zaidshah.com/

> Zaid Shah is a creative and tech studio based in Canada with a global team. Brand, websites, SEO and AI visibility, planned and built by one team.

## We build apps users keep.

B2B & professional

Start a project

Book a free call

Strategy · Design · Build · Get found

Scroll

THINK. · CREATE. · DESIGN. · BUILD. · INNOVATE. · OPTIMIZE. · AUTOMATE. · EVOLVE. · SCALE. · DISRUPT. · TRANSFORM. · INSPIRE. · CONNECT. · AMPLIFY. · REDEFINE. · REIMAGINE. · EXPLORE. · EXECUTE. · DELIVER. · REPEAT.

## From first impression to first conversation.

We find the story only your business can tell, turn it into a brand people remember, and build a website that makes the next step obvious. Then we help the right people find you, wherever they’re searching.

The problem

Visibility

Website

AI

Brand

Growth

Execution

## You’re online. But nobody’s finding you.

## Your website looks good. But does it actually work?

## Everyone’s talking AI. Nobody’s making it useful.

## You know you’re different. Does anyone else?

## More traffic. Same results.

## Big ideas. Half-finished projects.

Your website exists. Your competitors are showing up on Google and AI search. You’re nowhere to be found.

OUR FIX

SEO + AI Search Optimization

A beautiful website means nothing if visitors leave without taking action.

Web Design + Development + Conversion Optimization

You’ve heard the promises. What you need is AI that actually saves time, simplifies work, and delivers results.

AI Integration + Automation

If your brand looks and sounds like everyone else’s, why should customers choose you?

Branding + Creative Strategy

Getting attention is one thing. Turning that attention into customers is another.

Digital Strategy + Performance Optimization

You’ve got the vision. Maybe even the tools. But turning everything into something that actually works? That’s where things get complicated.

Strategy + Design + Development + Execution

## AI visibility

We make AI recommend you. Your content and data are structured so ChatGPT, Gemini, Perplexity and Claude understand, trust and cite your brand.

Cited in AI answers

AI-readable content

Citation tracking

Learn more

We build it

<!DOCTYPE html>

<html lang="en">

<head>

<meta name="description"

content="Built for people, found by AI"

<script type="ld+json">

{ "@type": "Product",

"brand": "Your Brand",

"rating": 4.9 }

</head>

AI reads it

Gemini

ChatGPT

Perplexity

Claude

You get recommended

Your brand cited by Gemini

Where should we stay for a weekend in the city?

Boutique hotels worth booking

Your Brand — Design-led rooms, a great rooftop and easy booking in two taps.

Hotel B — Central location with a busy lobby bar.

Hotel C — Quiet rooms, good value on weekdays.

Ask Gemini

Google Search

project tool for remote teams

For small remote teams,

is often recommended for its simple setup and async updates.

✦ AI Overview

Your Brand

#1

yourbrand.com

Simple project planning for remote teams. Free 14-day trial.

↑ 13 places

#2

toolb.com

Tool B

Enterprise work management platform.

#3

toolc.io

Tool C

Free kanban boards for small teams.

#4

toold.com

Tool D

Task lists and team chat in one app.

Organic traffic, last 12 months

✓ Core Web Vitals

✓ Schema

✓ Indexed

Site health

142 issues fixed

Up from 61 at kickoff

Core Web Vitals

LCP

1.2s

INP

84ms

CLS

Technical checks

XML sitemap

Submitted

Canonical tags

Fixed

Broken links

Schema markup

Valid

Mobile usability

Pass

Keyword rankings

Position

remote project tool

↑ 8

async team updates

↑ 12

project timeline app

↑ 19

small team planner

↑ 27

kanban for agencies

↑ 34

#6

verdant.

Home solar, made simple

Energy that grows with your home.

Panels, battery and app in one plan.

Check my roof →

Today’s output

18.4 kWh

★ 4.9 from 2,300 homes

Free roof survey

Fixed install price

25-year warranty

Plans from $79/month

No upfront cost.

“Install took four days. Our bills dropped by half.”

Priya S. · Austin, TX

“The app shows what we save, every day.”

Tom & Elin · Portland, OR

Get my quote →

© 2026 Verdant

verdant.co

wireframe · v0.1

hero image

Products

How it works

Pricing

Get a quote

Panels, battery and app in one plan. Installed in a week, paid back in six years.

See pricing

4.9 from 2,300 homes

Rated excellent

Satellite check in 24 hours.

No surprises on the day.

Panels, battery and labour.

Trusted by 2,300+ homes Northwind Halden Ostra Brightway Kelp

No upfront cost. Cancel any time.

“Install took four days. Our bills dropped by half in the first month.”

“The app shows exactly what we generate and save, every day.”

© 2026 Verdant Energy

Lighthouse

Performance

Accessibility

SEO

Deploy

Design approved

Build passed

Live on verdant.co

Wordmark

your brand.

Type

Aa

Instrument Sans · 400 / 500

y.

#FF6B4A

#FFD166

#2A9D8F

#1D1B2F

#FFF7ED

Tone of voice

“Say less. Mean more.”

Bold

Warm

Clear

Button

Book a call →

View case study

Read the guide

Input & toggle

Work email

maya@northwind.co

We’ll reply within one working day.

Monthly AI visibility report

Tokens

color.accent

#CFFF5E

color.brand

#6e9bff

radius.pill

999px

space.4

16px

Card

Case study

Rebranding a climate-tech startup

Branding · Web · 12 weeks

AI citations

Last 30 days

Cited by ChatGPT, Gemini and Perplexity

Tag

Branding

Web

Design system

48 components · 120 tokens

Aamdan

STRATEGY

VISUAL IDENTITY

DEVELOPMENT

UI/UX

ProDirectional

WEB DESIGN

Evoleap

BRAND IDENTITY

1Oak

STYLE GUIDE

SOCIAL

Figtree Dental

BRANDING

CAMPAIGN

Silver Circle

VIEW ALL PROJECTS

## Built differently. Finished by people.

Six things that change how working with us actually feels.

### One team, start to finish

Strategy, design, engineering and AI visibility under one roof. No hand-offs between agencies, nothing lost in translation.

Zero hand-offs

### Senior people on your work

The people in the pitch are the people doing the work, on every call and every deliverable.

No bait-and-switch

### AI visibility built in

Every site we ship is structured for ChatGPT, Gemini, Perplexity and Claude from day one. No add-on, no extra fee.

Built in, not bolted on

### Flexible engagements

Monthly retainers you can pause or cancel. Clients stay because of results, not contracts.

Earned retention

### Clear, fixed scopes

You know what you’re getting and what it costs before we start. No surprise invoices.

Transparent pricing

### Results you can measure

We report on leads, AI citations and revenue impact. Traffic is context, not the headline.

Outcome-first reporting

Answer now: take the 60-second fit check

60-second fit check

## Are we the right partner for you?

Five quick questions. We’ll show you where you’re losing customers and what we’d fix first.

Live diagnosis

0/5

Challenge

Waiting…

Discovery

Website age

Lead tracking

Timing

Growth opportunity

Answer to reveal

Question 1 of 5

← Back

### What’s your biggest challenge right now?

We don’t show up in AI answers

We’re buried on Google

Our website doesn’t convert

Our brand feels outdated

How we work

### Discover

Interviews, sales calls and analytics before a single pixel. We learn how your buyers actually search, ask and decide.

Customer interviews

Competitor audit

AI visibility check

Get in touch

Step 1 — Discover

1 / 5

JM

Jordan M.

Founder, client

Recorded call · 42 min

AR

Aisha R.

Head of Sales, client

AI gap

▶︎ 12:41

“Our buyers ask ChatGPT for a studio that does brand and build. We never come up.”

Heard in

9 / 12 calls

— Jordan M., client interview

Google gap

▶︎ 08:15

“We’re on page three of Google for our own service. Nobody gets that far.”

7 / 12 calls

— Aisha R., client interview

Brand gap

▶︎ 27:03

“Our branding looks ten years old. Prospects assume we’re out of date too.”

11 / 12 calls

3 gaps found

AI · Google · Brand

One fix

Rebrand + new site, built to rank

Step 2 — Strategy

2 / 5

Strategy board

· Verdant

W.

● Live

AUDIENCE

Homeowners 35–55, energy bills over $200/mo

Ask AI for installers before they call anyone

Distrust “free quote” sales tactics

POSITIONING

ONE-LINER

The simplest way to go solar.

Fixed price · one app · installed in a week

Lead with price certainty, not panels

PRIORITY SEARCHES

solar installer near me

Google

is solar worth it in Texas

fixed price solar install

home battery cost

ROADMAP

Wk 1

Wk 4

Wk 8

Wk 12

SEO & AI

18 priority pages

Mapped to buyer intent

12-week roadmap

Signed off in week one

Step 3 — Design

3 / 5

#4AFF9E

#10261B

#F6F5EF

#2FB36B

#FFD34D

Wireframe · v1

1440 grid

H1 · 48/52

Can the headline feel warmer?

Final UI · v3

✓ Approved

Today

Fixed price

25-yr warranty

Typography

Instrument Sans

Display 48 · Body 16

H1 48

H2 32

H3 22

Body 16

Components

Postcode or ZIP ☀︎ ⚡ ⌂ ★

Round 2 approved

Feedback in 48 hours

64 components

Ready for build

Step 4 — Build

4 / 5

AI answer test

Live

Best solar installer in Austin?

Top pick: Verdant, fixed install price, 4.9 from 2,300 homes.

✓ ChatGPT

✓ Gemini

✓ Perplexity

✓ Claude

src/pages/index.tsx

TSX

export default function Home() {

return <Hero

title="Energy that grows"

cta="Check my roof" />

// schema.org Product + FAQ

<Schema type="LocalBusiness" />

Pull request #128

Merged

feat: pricing page + FAQ schema

main ← feat/pricing · 14 files

Build

passed

Tests

48/48

Preview

deployed

Zaid recommends

3 new

Add FAQ schema to pricing

High impact

Create city landing pages

Compress hero video

Speed

Based on crawl, rankings and AI answers

Lighthouse 100

Performance, a11y, SEO

Preview links

Every pull request

Step 5 — Launch & grow

5 / 5

Qualified leads per month

since launch

With Zaid

Before

Site launched

M1 M2 M3 M4 M5 M6

Google top spot

14 priority terms

Cited by 4 AI tools

ChatGPT, Gemini and more

JOURNAL

## Latest thinking

VIDEO

Inside the studio, properly

A short film about how the work gets made.

WATCH →

ESSAY

Why brave brands age better

On taste, risk and the long game.

READ →

Not sure where to start?

## Start with an audit.

We review your brand, website, search and AI visibility, and show you what to fix first.

Get an audit

CONTACT US

## Let’s talk about what you’re building.

Tell us where you are and where you want to be. We’ll reply with honest next steps, usually within one working day.

Email

hello@zaidshah.com

Prefer to talk?

Book a free 30-min call

Reply time

Within one working day

Name

Company website (optional)

What do you need?

Web design

Web development

Design systems

Not sure yet

Budget

Under $5k

$5k–15k

$15k–30k

$30k+

Tell us a bit more

We never share your details.

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