Paid ads | Google, Meta, LinkedIn, TikTok and YouTube | Zaid
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Every dollar, accounted for.

Google, Meta, LinkedIn, TikTok and YouTube campaigns, planned, built, run and reported by one team. We judge ads by what they bring in, not by how many people saw them.

Google AdsMetaLinkedInTikTokYouTubeMicrosoft Ads
Live campaign · Mint Dentistry Last 30 days
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Booked appointments per dayCost per booking ↓
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Illustrative dashboard. Not real client data.
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The honest bit

Most ad accounts don’t have a spending problem. They have a tracking problem, a creative problem and a landing page problem. We fix all three, then we spend.

Strategy, media buying, ad creative and the page the click lands on, all in one team. Nobody to blame but us, which is how we like it.

Where the money goes

Start with the goal. The channels follow.

Pick what you need ads to do and set a monthly budget. This is roughly how we would split it on day one, before the data tells us where to move it.

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PAID TO PLATFORMS{{ budgetLabel }}On your card, in your accounts.
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A starting split, not a promise. We move budget weekly toward whatever brings in the cheapest real results.
The channels

Catch them searching. Find them scrolling.

Search ads answer people who already want you. Social and video ads create the want. Pick a platform to see what its ads do, where they show, and how you pay.

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WHAT THESE ADS DO

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WHERE THEY SHOW UP
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AD TYPES WE RUN
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Mint DentistrySponsored
Scared of the dentist? So were most of our patients. Here’s what changed ↓
FIRST VISIT FREECalm care, no judgement.
mintdentistry.comBook a free first visit
Book now
👍 1.2k84 comments212 shares
Anatomy of an ad

Four parts. Each one tested.

Our designers and writers make every ad in-house. Each part has a job, and each part gets its own test. Pick a part.

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Concept ad for illustration.
How we test

Opinions launch it. Numbers pick the winner.

Every campaign launches with three hooks across three visuals. Each week the weakest lose budget, the best get more, and our designers make new challengers to beat the winner.

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Illustrative test. Cost per lead varies by market.
What we report

Revenue, not reach.

Before a dollar is spent we set up tracking properly, so every report connects ad spend to leads, sales and booked revenue. Your CRM included.

WE REPORT
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WE DON’T CELEBRATE
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THE TRACKING WE SET UP
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Every account, pixel and tag lives in your name. If we part ways, you keep everything.

The first 90 days

Fix, launch, then scale.

Ads need a few weeks of data before they settle. Here is what happens while they do, and when you should expect to judge us.

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Not sure where your budget is going?

Start with an account audit.

Tell us what you spend today, where, and what it brings in. We’ll send back an honest audit of what we’d keep, cut and fix.

Get an account audit
How we charge

A fee for the work. Never a cut of waste.

Media spend goes straight to the platforms. We charge a flat monthly fee for strategy, management and creative, so we never profit from spending more of your money.

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Questions

Fair questions.

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