Wild House
Surf, wheels and sunshine in one badge.
Wild House Surf & Motor Co. lives somewhere between the beach and the road. We reimagined the brand in 2024 to feel as loose and loud as a summer road trip.
A surf and motor brand has to look good on a board, a helmet, a cap and a camper van. Wild House needed one badge that works on all of them.
A hand-drawn wordmark set on a surfboard, with The Farmer for headlines and Product Sans for text. A beach palette of sunset yellow, sea cyan and dusk purple, plus wavy patterns that keep everything moving.
A badge for every background.
The surfboard badge and the stacked wordmark both work on dark, light and brand colours, always with clear space.
Yellow, cyan and purple.
The Farmer for headlines, hand-cut and loud. Product Sans for everything else.
Waves on everything.
Wavy lines in yellow and purple, marbled sand and real ocean textures keep every layout moving.
Big headlines on surf photography.
The Farmer in yellow and white over sunset shots, a wave or marble pattern on top, and the badge in the corner.
Boards, helmets, hats and tees.
The badge sits small on caps and tees; the wordmark goes big on boards. Yellow, teal and purple tie it all together.
Don’t mess with the board.
No stretching, splitting, rotating, recolouring or crowding the badge.
Liked what we did for Wild House?
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