Pressure control, made in Oklahoma since 1980.
“Energy isn’t just our job, it’s the mission we’re on.” Downing designs, builds and delivers pressure control technology from its facility in Oklahoma City. The 2024 style guide makes the brand as solid as the equipment.
Downing has been building wellhead and frac equipment for more than four decades. Its brand had to work everywhere: on a forged valve, a trade-show banner, a phone screen.
A bold red D with a wide uppercase wordmark, a cobalt blue that owns every frame, and an electric yellow-green kept for accents. Photography is toned blue and red, so even plain equipment shots look like Downing.
A D you can spot from across the yard.
Vertical, horizontal and icon-only versions, each with its clear space measured from the letterforms.
Cobalt first. Red with intent.
Mortend for headlines, always in upper case. Monda for body copy: technical and easy to read.
Eight things a printer must never do.
Don’t move, resize, re-font, recolour, shadow, outline or rotate the mark. The guide shows each one.
Real equipment, brand colour.
Valves, rigs and pipe, toned in Downing blue and red, so even a plain equipment shot looks like Downing.
Bold headlines on toned photography.
Each post pairs one strong line with a blue- or red-toned photo and the wordmark in the corner.
On the badge, the card and the shirt.
Business cards, lanyards, polos and stickers carry the same navy, cobalt and red, with the D always in view.
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