Family dentistry is the most crowded corner of the market. Every clinic promises gentle care in a shade of blue, and patients can’t tell one from the next.
Own a colour nobody else in the category dares to use, and build a mark simple enough to work as a sticker on a kid’s hand. Then add a badge, a set of icons and a tone that sounds like a friendly receptionist, not a brochure.
Where Mint Dentistry sits.
Before anything was drawn, we agreed one sentence. Every design decision after it was checked against it.
One line, no breaks.
A tooth and a smile. The outline loops back inside itself, so the crown doubles as a smiling mouth.
Same stroke as the letters. The mark’s line weight and round ends match the lowercase “mint”, so they lock up as one.
Built to be stamped. A circular badge wraps the name around the tooth for stickers, uniforms and social avatars.
Green you can hear.
Electric lime gets attention on a busy high street. Deep teal keeps it trustworthy. Soft mint tints keep forms and waiting rooms calm.
A fresh take on dental care.
Filled icons with rounded corners cover every service, from check-ups to braces. Lines like “Every smile, every generation” and “Where families come first” keep the tone warm.
Fresh light, real smiles.
Bright and high-key, never clinical blue. The tooth shape crops the photo and the green turns up in every frame.
Bright, high-key light. Never clinical blue.
Patients first, instruments second.
The tooth shape is the crop. Green fills the rest.
Example photography from Pexels, used to show the direction.
Liked what we did for Mint?
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